Thursday 6 December 2012

H&M x Brick Lane Bikes

My bike's waiting for spring repair right now, but here's something I'll surely take a look at once it launches in March 2013. Functional apparel designed for cycling, but styled to also be worn off the road is not really a new thing (e.g. check out, but this is probably the first time such concept is distributed this widely.

More info about the collection available through H&M press release.

Tuesday 4 December 2012


I appeared on this tv show about Finnish fashion the other day. Check out more about it here.