Thursday 6 December 2012

H&M x Brick Lane Bikes

My bike's waiting for spring repair right now, but here's something I'll surely take a look at once it launches in March 2013. Functional apparel designed for cycling, but styled to also be worn off the road is not really a new thing (e.g. check out, but this is probably the first time such concept is distributed this widely.

More info about the collection available through H&M press release.

Tuesday 4 December 2012


I appeared on this tv show about Finnish fashion the other day. Check out more about it here.

Monday 19 November 2012

The Best Pizza in Berlin: Il Due Forni

Our airbnb host in Berlin recommended Il Due Forni restaurant in Prenzlauer Berg. Lunch at this punk-rock influenced pizza restaurant was a brilliant experience - especially compared to the tourist madness experienced right next door at White Trash Fast Food on the previous night.

Both pizzas we tried were really well made with just the right amount of fresh ingredients. I could recommend this place any time and I'll surely visit it many times in the future.

You can find Il Due Forni at Schönhauser Allee 12, 10119, Berlin.

Sunday 11 November 2012


Lately it's been either a suit or something like this. BRIGHT tradeshow / Barbour International / Uniqlo / Ralph Lauren / Zara / Urban Outfitters / Vans

Here's my favorite track right now. Brilliant chill song by Andrew McConnell's Helsinki:


Saturday 27 October 2012

das ist so berlin

Checking in at Berlin once again. This time we're borrowing this great apartment from a local dude in a Supreme cap, who promptly showed us around the place, recommended us some good restaurants and took the next train to Poland for the weekend. :D Airbnb beating the average hotel once again.

Monday 15 October 2012


Blues 5-panel cap // H&M // Barbour International // MCM x Phenomenon // Zara // Ebay // Asos

It's been a while since the last post - less free time equals less posts. I'm not quitting this though and I'll simply post more when I have more time. Laters.

Friday 21 September 2012


Been quite busy recently. Some say I always am, but now even more than the usual. Anyway here's a photo from one saturday few weeks ago.

Supreme / NSW / misc bandana / Monoprix / Zara / misc camo socks / Asos

And here's one track + one mix I've been feeling lately.

Saturday 8 September 2012

Flow Festival III

It's been a while since the previous update but yes I'm alive. It's just that I'm working even harder than ever right now so not too much time to post stuff.

Soulland / Ashbury Diego / Supreme / Uniqlo / Clarks Wallabees

Tuesday 21 August 2012


Here's the first set of photos from one nice Saturday a few weeks ago. Always nice to see so many friends in the same time - another post full of photos will follow later, but here's some landscapes for now.

Wednesday 15 August 2012

Flow Festival FR|DAY Outfit

Monochrome outfit for Friday at Flow Festival - contrast to wearing more or less of a suit all week. Thanks to Laavis for the original photo.

I'll be back with more photos & stuff. Laters!

Saturday 11 August 2012

Five Picks for Flow Festival Saturday

It's Flow Festival time again. Here's my five picks to see on Saturday 11.8.2012 in chronological order:

#1 Lidström - 1900 Black Tent

Interesting Norwegian sound. Not sure if it's gonna be disco, italo, techno or what but it'll be good.

#2 Saint Etienne - 2100 Main Stage
Originally found them from Babyshambles - Back to the Bus compilation (the favorite tracks of UK rock band Babyshambles) and especially their song Only Love Can Break Your Heart has grown into being one of my all time favorites too.

#3 Nicolas Jaar - 2130 Nokia Blue Tent

This American-Chilean Mamba-Master is someone I've wanted to see live for a long time. Versatile producer - just check out his soundcloud. 

#4 Richie Hawtin - 2315 Nokia Blue Tent

Saw this British Detroit techno legend play live as Plastikman a while ago in Berlin. That was crazy and this will be crazy too.

#5 Lauri Soini - 0100 Nokia Lounge

 Lauri knows techno. Enough said.   

 Don't forget to have fun.
 Don't forget to go home.

Friday 3 August 2012

Géométrick Paris

Géométrick is a new interesting cycling collective and a t-shirt brand from Paris. Their latest collection features premium t-shirts with hand made pockets made out of vintage Hermés and Channel scarves. Pocket tees have been around for a while, but I think that the vintage designer patterns bring a really interesting twist to such a simple product.

In Géométrick crew's projects everyone focuses on what they do best which is an approach I also support 100%.

Géométrick is available at Colette, Geometrick Online Store and selected retailers. Geometrick is also very active on Soundcloud having already released three very nice mixes created by Swiss multimedia artist and electro funk edit master Cee-Roo.

In Finland there's a nice slightly similar pocket tee project going on called Nuotio. Don't forget to check out their stuff too on Facebook.

Tuesday 24 July 2012


Jaakko Pallasvuo is an internationally recognized Finnish modern artist who held an exhibition at Titanik Gallery Turku last weekend. I missed the opening party on Friday, but still got to see the super works on Saturday. Mr Pallasvuo is also probably the first Finn to be featured on the endless source of inspiration for the digital generation - DIS Magazine.

The opening party (that I missed..) also featured a live from CUP - a very interesting conceptual music project from the people behind Shine2009.

Thursday 19 July 2012

Grand Prix F1 de Monaco Rallye Monte Carlo Jyväskylän Suurajot Helsinki Thunder

When staying in Nice, the legendary city of Monaco is not far away. Actually it's 40 minutes and 1€ by bus 100 / 100X from station next to Placa Massena. All photos from last Saturday.

Grand Casino Helsinki
KÄMP Galleria
Töölön Uimastadion
Tourist(s) at Kauppatori
Haapaniemenkatu, Hakaniemi


While in being in Finland I don't have much time to physically go shopping. I'll that maybe once or twice a year, first during summer sales and then before christmas. Above is some stuff I found on one evening last week and the things below are bought online / from Nice / from Berlin.

Photos of different things you buy or food you eat are rarely the most interesting thing at least for me so I don't expect anyone reading this to be too interested either. What's more interesting is the stories behind the products and dining experiences and that's what I'll be mainly focusing on also in the future.

Oh and those worried about all the negative effects of consumption, don't worry. I sold over twice this much old stuff one Sunday at the flea market. ;-)

Click here to see some of this stuff in action at JASON.FI facebook page.

Saturday 14 July 2012


Nice Weekend to all my readers & Greetings from Nice, Provence-Alpes-Côte d’Azur. Taking it easy here for a few days - first 100% holiday & then work+holiday. Bring the #heat!

Didn't wear much today: Comme des Garcons SHIRT, Comme des Garcons x Speedo shorts, Nike Free Run +2, Brownbreath PATHS backpack from Seoul, Korea.

Listening to:
This brilliant MVGMVmix & much more was already featured HERE. 

Wednesday 11 July 2012


American backpack specialist Jansport chose 21 skateboarding/streetwear retailers from around the world to design their version of a classic backpack. Interesting campaign and Beamhill from Finland is also participating. You can see all the designs at Jansport website and also check out Beamhill facebook page for a chance to win tickets to a Jansport x Beamhill party.

Monday 9 July 2012


Today I was getting rid of some of my old gear at the flea market and from there I also found this vintage éS camp cap. Seeing the logo reminded me of the good times I had skateboarding in the late 90s and early 00s and also inspired to look back at the history of one of the most legendary brands in skateboarding. Which eventually inspired me to also go skateboarding today.

In production 1995-2011 - éS Accel is most likely the longest lasting footwear model in the history of skateboarding shoes. It was also my preferred choice of footwear for many pairs.

éS Menikmati by Fred Mortagne is a skateboarding video I can remember clearly. It is still one of the most nicely branded skateboarding videos of all time, especially the packaging was brilliant.

I'll remember éS as a straightforward brand that let it's skateboarders do the talking instead of too many graphic gimmicks. Even though the brand commercially is long gone that still echoes today and I actually might order a pair of éS Square One's (Accel with thinner sole) before they run out from eBay.

Earlier this year I also really randomly ended up drinking a few beers the guy who was starting the brand and it's legendary team already in 1995. Cool dude and apparently now doing even bigger things in the industry with sole tech.

More about éS Footwear (and also the evolution of skateboarding footwear in general) can be found at - especially year 2000 is worth a look.

Thursday 5 July 2012

andel's Lodz

I've been to quite a few hotels around the world this year. However andel's Hotel Lodz really stood out from the rest. Built in a completely renovated old fabric mill the hotel is a really cool combination of old and new that has also won many architecture & design awards. And there's also a nice rooftop gym & pool. Highly recommended choice of hotel for anyone visiting Lodz.

Tuesday 26 June 2012

CONTEST: Lee Douglas (DFA / NYC) at Nolla 30/06/2012

New York disco legend Lee Douglas is coming to play at Nolla for the very final night this legendary Helsinki nightspot. He will be accompanied by Blavatsky & Toolicky and I have the honor to create the visuals for this extraordinary event.

To celebrate this I decided to launch a modest competition where anyone can win three free tickets to the party. Here's how to enter:

1) Go to the brand new WWW.JASON.FI Facebook Page:
2) Like the page on Facebook and you are entered for the competition.

At this point everyone is thinking how is that going to work. The list of people who like the page will be withdrawn from the 'New Likes' function of the Facebook Page admin panel. These will be added to a numbered list and three numbers will be drawn by on 29/06/2012. Then the three people who match these numbers will be contacted and announced on the page and their names (+2) will be added to the list at the door on 30/06/2012. The total of 9 tickets will be drawn.  

Lee Douglas interview at Nolla website.

And don't forget the Nolla closing party 'Ravintola Nolla: The End' on 27/06/2012' already before the final weekend. Huge lineup of Helsinki nightlife legends some of which have been playing way before I've been old enough to get in to a bar.

Thursday 21 June 2012

DESIGN INSPIRATION: Zachodnia Street, Lodz.

I visited the third biggest city of Poland a while ago and at least to me it looked like an inspiring mix of old and new. A really big American style mall surrounded by abandoned houses and unfinished construction. Or in this case one of the finest museums & hotels of the city right next to a street filled with abandoned and painted on buildings.