Monday, 9 July 2012

MENIKMATI

Today I was getting rid of some of my old gear at the flea market and from there I also found this vintage éS camp cap. Seeing the logo reminded me of the good times I had skateboarding in the late 90s and early 00s and also inspired to look back at the history of one of the most legendary brands in skateboarding. Which eventually inspired me to also go skateboarding today.

In production 1995-2011 - éS Accel is most likely the longest lasting footwear model in the history of skateboarding shoes. It was also my preferred choice of footwear for many pairs.

éS Menikmati by Fred Mortagne is a skateboarding video I can remember clearly. It is still one of the most nicely branded skateboarding videos of all time, especially the packaging was brilliant.

I'll remember éS as a straightforward brand that let it's skateboarders do the talking instead of too many graphic gimmicks. Even though the brand commercially is long gone that still echoes today and I actually might order a pair of éS Square One's (Accel with thinner sole) before they run out from eBay.

Earlier this year I also really randomly ended up drinking a few beers the guy who was starting the brand and it's legendary team already in 1995. Cool dude and apparently now doing even bigger things in the industry with sole tech.

More about éS Footwear (and also the evolution of skateboarding footwear in general) can be found at skateboardingstartswith.es - especially year 2000 is worth a look.

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