
However in 2005 Korean Sung Joo Kim took over the brand and started rebuilding it to meet the demands of modern luxury consumers. New patterns, designs and full product lines were introduced to accompany the iconic Cognac Visetos and MCM also became famous for bold collaborations with new progressive brands from TI$A and New Era to Japanese grown up streetwear brand Phenomenon.
While I was in Seoul I got the chance to visit the global MCM flagship located in Cheongdam-Dong aka the Art and Fashion Street of Gangnam. The store was full of interesting things and it's no surprise I couldn't leave empty handed.
At the end of the day I purchased the Chain Belt from the latest MCM x Phenomenon collection and also got the inspiring MCM x Assouline book & the latest MCM catalog.
By the way, did you know that all the wooden structures of MCM trunks and suitcases are made out of Finnish 8-layer laminated wood - a truly flexible and shatterproof material structure also familiar from modern skateboard decks. More interesting info about Mode Creation Munich can be found at mcmworldwide.com.
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