Tuesday 3 April 2012

MCM Worldwide

Mode Creation Munich is definitely one of the most interesting luxury brands right now. MCM was founded in 1976 in Germany to craft luxury leather goods for the world's most seasoned travellers and it quickly established itself as the more modern and chic alternative for Gucci and Louis Vuitton. However later on the brand also had it's darker days as it slowly faded away in the mid 1990s and the whole company went into restructuring in 1997. Eventually MCM ended up being away from the global fashion scene for almost a decade.

However in 2005 Korean Sung Joo Kim took over the brand and started rebuilding it to meet the demands of modern luxury consumers. New patterns, designs and full product lines were introduced to accompany the iconic Cognac Visetos and MCM also became famous for bold collaborations with new progressive brands from TI$A and New Era to Japanese grown up streetwear brand Phenomenon.

While I was in Seoul I got the chance to visit the global MCM flagship located in Cheongdam-Dong aka the Art and Fashion Street of Gangnam. The store was full of interesting things and it's no surprise I couldn't leave empty handed.

At the end of the day I purchased the Chain Belt from the latest MCM x Phenomenon collection and also got the inspiring MCM x Assouline book & the latest MCM catalog.

By the way, did you know that all the wooden structures of MCM trunks and suitcases are made out of Finnish 8-layer laminated wood - a truly flexible and shatterproof material structure also familiar from modern skateboard decks. More interesting info about Mode Creation Munich can be found at mcmworldwide.com.