Tuesday 12 June 2012


Lola's Wasted German Beer Super Späti is the latest installation from Paul Snowden, who is one of the true masters of modern cultural branding and also the owner/creator of the infamous WASTED GERMAN YOUTH brand.

Before Lola's Super Späti Wasted German Youth has had several installations in Berlin ranging from pop-up showrooms to an actual Wasted German Youth flagship store. This time WGY sub-brand Wasted German Beer takes ownership of the retail channel it's usually sold through; the word Späti comes from German word Spätkauf which means a small shop with long opening hours, focusing on selling drinks, small snacks etc.

Being mainly a marketing tool, Lola's Super Späti doesn't really have such long opening hours or wide range of products. However I once managed to stop by to buy a few Club-Mate's and to pick up some stickers. For someone looking for a really good spätkauf I'd suggest some other locations in Kreuzberg - however everyone interested in cultural branding and energy marketing should try to visit this one. It's located in Reichenberger Strasse right next to Kottbusser Tor U-Bahn station, Berlin.

As a tribute to Paul Snowden's "smashing clients - cracking design" attitude I also compiled a quick pop-up pinboard about Wasted German Youth. Check it out here via jasondotfi Pinterest.